CUSTOMER- DEFINED BY MK.GANDHI

  

CUSTOMER

A Customer is the most important Visitor on our premises.

He is not dependent on us; we are dependent on him.

He is not an interruption of our work; He is the purpose of it.

He is not an outsider to our business; He is a part of it.

We are not doing him a favor by serving him; He is doing us a favor by giving us an opportunity to do so.

-   Mahatma Gandhi, the Greatest Servant to  Humanity of the Century

TRADE MARKS

TRADE MARKS

Branding

     Branding means giving a name, sign, symbol, design or a combination of these to identify a product from that of its competitors. Brands help to make shopping easier. Milma, Maruthi-800, Eastern, Tata Steel and Modi Xerox are examples of brands.

Trade Mark

         Trade mark refers to a brand which is registered with the govt. under the Trade and Merchandise Act of 1958.

   

  Some of the Trade Marks are given below:

 

 

Eco Mark Scheme

Environment Friendly Products

                The Ministry of Environment and Forests have introduced the “Eco-Mark” scheme. This scheme authorizes the producers to use eco-mark label on the packages. These eco mark labeled products are not harmful or least harmful to the environment. It includes the products like soap, shampoo, detergents, edible oils, etc.

Quality Standards

STANDARDISATION

       Setting up of standards or specifications of a product and maintaining these standards are known as standardization. It is the basis for grading. It helps to know the quality of products.

e.g.; Agmark, ISO, etc.

BIS

ISO

AGMARK

ISI MARK